Reading time: 4 mins Euphemisms are part of our everyday language – just think of ‘that time of the month’ for ‘menstruation’. They relieve the force of a word that represents something traumatic, difficult to process, or taboo. Logically, everyone should avoid language that might offend or hurt others, but the real question is where [...]
Reading time: 5 mins For any device to work correctly and safely, it must have a clear user interface (UI). As the manufacturer or distributor, you need to ensure that the device interface is understandable and user-friendly in all your target markets’ languages so it can be used safely and correctly. Translating the user interface [...]
Reading time: 7.5 mins Everyone sometimes has to take medicine to keep their bodies functioning properly. This can mean either alleviating symptoms of an underlying condition that is yet to be discovered, or treating an illness. When we take medicines, however, we may not only notice the intended effects, but also other, often unwanted, [...]
