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Transcreation: translating creatively

Reading time: 5 mins Every day, new words emerge; transcreation is one of them. The term was coined to describe the translation of creative content. Transcreation usually denotes transferring creative content into another language and adapting this to the target country and culture. The transcreation process begins with understanding the meaning, motives, and intentions of [...]

2022-06-07T10:56:51+01:00June 7th, 2022|Translation Insights|0 Comments

Promoting pharmaceuticals: how to approach the translation of marketing texts

Reading time: 6 mins Promoting products to potential buyers is an indispensable part of any company’s business strategy - the pharmaceutical industry is no exception. Given the type of product they are selling, pharmaceutical companies often need to abide by more rigid rules and take extra care to advertise responsibly and accurately. Language service providers [...]

2022-05-05T09:17:25+01:00May 5th, 2022|Medicine & Pharmaceuticals|0 Comments
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